Growth Analyst and Marketing Ops

About the Role

We need someone who can look at our marketing data across six brands and tell us what is working, what is not, and what to do about it. Not just dashboards. Not just numbers in a spreadsheet. Actual insight. "Here is what happened, here is what it means, here is what we should change."

You will also own influencer outreach across all brands and markets. Finding the right people, reaching out, managing the relationship, and tracking whether the collaboration actually moved the needle.

If you are the kind of person who sees a metric and immediately thinks "okay but why, and what do we do now?", this is your role.

What You Will Do

Marketing Analytics and Reporting (40% of your time)

Weekly Dashboard (every Monday)

A consolidated view across all six brands covering:

Social Media (Instagram, LinkedIn, X, Facebook, TikTok)

Follower growth, engagement rates, top performing posts, reach and impressions trends, which content formats are winning.

Google Business and Maps

Profile views, search appearances, direction requests, review count and ratings across all physical locations.

Website Analytics (GA4 and Google Search Console)

Sessions, users, bounce rate, top landing pages, traffic sources, keyword rankings, conversion events.

Ad Platforms (Meta Ads, Google Ads)

Spend, impressions, clicks, CTR, CPC, conversions, ROAS per campaign. Clear recommendations on what to pause, scale, or adjust.

Monthly Deep Dive (by the 5th of each month)

Month-over-month trends. What worked and why. What underperformed and your best guess at why. 3 to 5 specific recommendations for the next month. Competitive benchmarks where you can find them.

The founder does not want a data dump. He wants a briefing he can read in 5 minutes that makes it obvious what to do next.

Influencer Outreach and Partnerships (30% of your time) - A Marketing strategists leads this, you are in a support role.

Finding the right people

• Build and maintain an influencer database by brand and market (India, Thailand, UAE)
• Focus on micro (5K to 50K) and mid-tier (50K to 200K) influencers
• Evaluate based on audience overlap, engagement rate, content quality, and brand alignment. Not just follower count.
• Prioritize by relevance. Food and coffee creators for the cafe brands. Travel and hospitality for the hotel brand. Tech and AI for the SaaS products. Couples and relationship content for the consumer app.

Running the outreach

• Send initial outreach via DM and email using approved templates
• Negotiate terms. Barter (complimentary stays, products, access) or paid, depending on the situation.
• Manage the full workflow from outreach to agreement to content coordination to posting to follow-up
• Keep a central tracker with every detail

Tracking results

• Track ROI on every collaboration. Reach, engagement, follower lift, website traffic, promo code usage.
• Score influencers and flag who is worth repeating and who is not

Paid Ads Support (20% of your time) - Founder leads this, you are in a support role.

• Run day-to-day Meta Ads and Google Ads campaigns across the brands
• Set up campaigns, ad sets, and creatives based on the founder's direction
• Monitor daily and make tactical calls. Budget shifts, audience tweaks, creative rotation.
• A/B test creatives and copy, coordinating with the Content Editor for assets
• Give clear spend recommendations with data behind them
• This part of the role will grow over time as budgets increase

Strategic Insights (10% of your time)

• Surface growth opportunities proactively. Come with data, not just opinions.
• Spot content trends across markets and platforms
• Recommend experiments. Should we try a new platform? Double down on a format? Test a new audience?
• Feed insights to the Content Editor so content decisions are backed by numbers, not just gut.

How This Role Fits the Team

You work alongside two other people:

Content Editor creates all content. You tell them what is working and what to make more of. You give them briefs for influencer collab content. You share performance data so they can adjust the content mix.

Executive VA handles logistics. If an influencer needs a complimentary hotel stay, the VA books it. If a store needs to prep for a visit, the VA chases the store manager.

Founder sets the strategy. You bring the data and recommendations that help him make better decisions.

What This Role Is Not

You are not creating content. The Content Editor does that. You are not managing operations or chasing internal tasks. The VA does that. You are not making final budget or strategy calls. You recommend, the founder decides. You are not a full-time performance marketer yet. Ads are part of the role, not the whole role.

Tools

Meta Business Suite, LinkedIn Analytics, X Analytics, TikTok Analytics, Google Analytics 4, Google Search Console, Google Business Profile Manager, Meta Ads Manager, Google Ads, Google Sheets (primary reporting), Looker Studio (nice to have), WhatsApp, Slack, Email. Using AI tools for research and analysis is encouraged.

What We Are Looking For

• At least 2 years in digital marketing analytics, growth marketing, or social media management
• Comfortable working in GA4, Meta Business Suite, Google Ads, and Search Console
• Can build clean dashboards in Google Sheets or Looker Studio that people actually want to look at
• Experience with influencer marketing. Finding them, reaching out, negotiating, and tracking results.
• You translate numbers into "so what?" and "now what?", not just "here is the data"
• Basic to intermediate experience running Meta Ads and/or Google Ads
• Strong written English
• Background in F&B, hospitality, or SaaS marketing
• SEO and content marketing analytics experience
• Experience with influencer tools like Modash, HypeAuditor, or Upfluence
• Experience managing data across multiple brands or markets at once

How We Measure Success

• Weekly dashboard delivered every Monday by a set deadline
• Monthly deep dive delivered by the 5th
• At least 20 new influencer outreach messages per week across all brands
• At least 4 active influencer collaborations per month by month 3
• Every weekly report includes at least 3 specific, actionable recommendations
• Ad performance included in the weekly dashboard